Case Study: B2b Corporate Florist

Project: Marketing, Rebranding, Project Management, SEO Copywriting – Corporate Florist

Client: Frederick’s Designer Flowers

Market Sector: Corporate Florist and Decorative Plants

Market Channels: b2b (Business to Business)

The Brief: Although this contact florist client had an enviable client list, however outside of these companies, Frederick’s was relatively unknown in its targeted market. The company had made one false start on a web site which had been abandoned because it was not going meeting their requirements. In addition the client wanted to maximise its seasonal sales for Christmas floral arrangements and decorated trees.

Outcome: We recommended creating one consolidated single brand that would reflect the high end corporate market that Fredericks is involved in. We managed the project from creative brand design to marketing strategy including positioning of the new brand. At the same time working with associate web designer Michael Spencer, we designed the new web site. We also provided a copywriting service to produce the main content for the web site to maximise Search Engine Optimisation (SEO). After a successful launch, the web site significantly achieved high page rankings for keywords that the client had targeted. We also helped draft the content for the Christmas promotional leaflet and page on the web site, which helped to significantly increase sales compared to the previous year.