94% of adults over the age of 15 in Great Britain consume newsbrands across Print, PC & mobile. (National Readership Survey)
Newspapers such as the Daily Mail, Daily Mirror and London Evening Standard continue to attract millions of readers daily. (National Readership Survey)
In 2014 people aged 4 and over watched on average 3 hours and 40 minutes (of TV) each day. (Ofcom)
89% of the population of the UK listened to the radio in the 3rd Quarter of 2015. (rajar)
These four simple facts alone show how influential good Interiors press and media coverage could be in targeting huge consumer audiences. Traditional Marketing has not lost its power and relevance in the age of digital marketing. Press coverage, be that in magazines and newspapers or on television or radio, remains an important factor in improving business performance and building your client base.
It is generally recognised that, publicity such as editorial or product placement generated via PR will have a greater weight of credibility and message retention with the reader, viewer or visitor than advertising or social media. The decision to feature your product is often seen by readers and visitors as an endorsement of your brand.
Good Interiors PR is the result of hard-won access to contacts in media organisations as well as a good understanding of the readership or audience that they target. Many businesses do not have the resources or the time to establish contact lists, seek out the right freelance journalists for their needs and stay abreast of fast-paced changes in market trends. A specialist Interiors PR Agency can do all of this for you, and more.
An Interiors PR Agency can ensure that you get Interiors press coverage uniquely tailored to your business. They will have considerable experience working with the press, a number of well-established connections and an extensive list of press contacts. They will also have an in-depth understanding of a wide range of publications, their readerships and a flair for anticipating trends.
An Interiors PR Agency such as JT Marketing PR can make sure that your brand and products are featured just where they need to be.
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