Project: Online Consumer Extreme Couponing & Bargains UK, Money Saving Mum, Real Life Lifestyle PR Agency & Press Office
Market Sector: Consumer – Money Saving, Couponing, Groceries, Toys
Market Channels: Social Media – Facebook & Online
The Brief: Holly Smith has already developed a reputation for achieving huge money savings using extreme couponing, finding freebies and bargain hunting.
Her Facebook blog Extreme Couponing and Bargains UK also offers advice and shares Holly’s skills to help families save money. Holly’s popularity is reflected in her website, social media engagement and blogs – at the time Holly had 250,000 followers and a reach of 3 million people.
Every year Holly helps a Charity and this year she had been asked to support a Charity called the Benjamin Foundation (a Charity that helps homeless families)
In order to do this Holly planned to break the record for the UK’s biggest Coupon Shop that had been set in 2013. Rather than take up the traditional ‘real life’ story ‘press agent’ Holly appointed our company as communicating her ethos was important. Holly wanted to develop an ongoing relationship with a PR Agency in telling her story, as well as achieving national coverage for her Record Coupon Shop.
We quickly agreed a press release and set up a Press Office to handle all media enquiries. When Holly broke the record we contacted the media with her achievement. We had to handle many numerous requests for interviews with Holly, further information, images and video. We are so pleased for Holly that she has received not only extensive media coverage, but also recognition for her good work. Holly’s shop and other goods through couponing totalled £2,500 which she donated to the Charity.
Through her Money Saving and Extreme Couponing expertise and our PR and marketing advice in 2016 has helped Holly’s social media, blog and website to grow to over 600,000 followers with a reach of 10 million people reach per week.
Media coverage – TV & Radio:
National, Regional & Local TV coverage includes BBC Breakfast – interviews on ITV’s flagship brekafast programme Good Morning Britain, Sky News – Sunrise, ITV Anglia, and BBC Look East, Mustard TV, Radio 5, BBC Radio Norfolk, BBC Radio Northampton, Harbour Radio