Project: Strategic Marketing Advice, Home Interiors PR Agency, Press Office, E-commerce, SEO Copywriting – Home Interiors
Market Sector: Consumer & Trade – Online Retailer Home Interiors, Accessories, Classic & Shabby Chic Furniture
Market Channels: E-commerce
The Brief: Vintagevibe.co.uk is an online retailer that offers an eclectic mix of vintage and classic bedroom and living room furniture and shabby chic home accessories. Their beautiful products are aimed at both the consumer and trade markets online. Although the brand had an excellent commercial clientele of Retailers, Hair Salons and Nail Bars, the client wanted to grow their consumer side of the business. Vintage Vibe’s Directors valued some help on marketing strategy to best position the company with consumers and making the brand more visible via press and media coverage. They were also considering whether to invest in a new website and were open to suggestions to make them stand out.
Outcome: After conducting a review of their business, the Directors took on board JT Marketing PR’s advice. This covered marketing strategy, branding, visual imagery and media relations to help raise consumer awareness of the Vintage Vibe brand. JT Marketing PR’s guided Vintagevibe.co.uk to tailor their strategy and communication to specific consumer and professional customers. JT Marketing PR recommendations assisted the client to successfully enhance their branding and relaunch their Vintagevibe.co.uk website. Our company’s strategy helped to also increase press coverage and web visitors
Vintage Vibe’s products were featured in national newspapers and magazines including the Daily Express, Sunday Express’s S Magazine, Build It, Cosmopolitan.co.uk, Easy Living, Kitchens Bedrooms and Bathrooms, My weekly, Real Homes, Wedding Ideas, as well as regional and trade publications including the Salon.
Since our marketing and PR help Vintage Vibe’s business has grown 40% and is still growing rapidly.