Project: Online Home Interiors PR Agency, Press Office, SEO Copywriting – Home Interiors (Hertfordshire)
Market Sector: Consumer – Online Retailer Home Interiors, Accessories & Luxury Gifts
Market Channels: Ecommerce
The Brief: Ziggiziggi.com is a brilliant web site for designer home accessories and lovely gifts. The clients believe that Public Relations (PR) is critical to this relatively new online retailer for designer home accessories and luxury gifts to its future success. In 2008 as they launched they appointed Joseph Tirelli at JT Marketing PR Services. The brief was to raise ziggiziggi.com’s profile with the media and consumer brand awareness in order to help future growth.
Outcome: As part of providing a full Home Interiors PR Agency service, JT Marketing set up and managed a press office on their behalf of their client. Ziggiziggi.com is now frequently featured in the national press and magazines. As ziggiziggi.com’s Press Office we are proud to see our client’s products appear in national newspapers such as the Daily Mail Femail Magazine, the Daily Mirror & Sunday Mirror, the Telegraph’s Magazine and News of the World’s Fabulous Magazine. We also helped feature ziggiziggi.com’s products in major periodical Home Interiors and Women’s Lifestyle magazines such as Bella, Cosmopolitan, Good Homes, Good Housekeeping, Homes & Interiors Scotland, Ideal Home, Prima, She, Real Homes, Stylist, The People and Your Home. Sales have significantly increased year on year. Ziggiziggi.com has gained a reputation with both consumers and the press as a web site offering lovely home accessories and gifts by independent designers which are not usually found on the high street.