Project: Strategic Marketing Plan, Branding, Mobile Friendly Website & SEO content, PR & Social Media, Explainer Videos – Financial & Legal Services
The Client: Court Enforcement Services
Market Sector: Corporate, Public Sector, Individuals
Market Channel: B2B (Business to Business)
Background: The principals of this start up company, Court Enforcement Services were heavyweights in terms of experience and reputation within the High Court and Civil Court Enforcement sector. They had very ambitious rapid growth plans for their new enterprise. They had worked with JT Marketing PR previously in this sector and therefore had no hesitation in appointing our company.
Outcome: Working with the board of directors, where we were briefed on their objectives at an arranged workshop. We pooled ideas and information an understood the client wanting to bring a modern fresh and transparent approach to the market. JT Marketing PR acted as their Marketing Department responsible for and provided the marketing plan, launch campaign with timelines and budgets set within the brief. JT Marketing PR managed creating the brand & corporate identity including logo design. We also undertook the copywriting of the content for the literature and project managed the website, creative and print of company stationery, supporting literature, public relations and social media communication on LinkedIn and Twitter.
In line with Court Enforcement Services desire to communicate its open and helpful approach to clients and their customers, we recommended and managed the production of a family of explainer videos which have been well received within the industry.
Court Enforcement Services had a successful launch in June 2014 with extensive trade press coverage achieved in its targeted media and received very positive response to their branding and website. The company has already exceed its annual revenue forecast. JT Marketing is pleased to be still working closely with Court Enforcement Services.