Market Sector: Musical Entertainment
Market Channels: Consumer
Background: We were asked by the client to provide some marketing guidance on this musical event over 2 days where the original film score of some the blockbusting films over the past 30 years would be played by a fantastic orchestra with a stunning light show.
Outcome: We helped communicate that the venue at the Watford Coloseum was the amenity where some of the iconic musical scores were actually recorded. We devised a plan to promote and worked with an associate to produce stunning brand identity which was incorporated onto posters, leaflets and the web site. We managed to get coverage and features on certain London Entertainment sites as well as local coverage in local press. The event was virtually sold out for the whole duration and above all the audience really enjoyed the event. (We know because we went on the 2nd night!).