“Savvy marketers have concluded that content marketing isn’t just the future, it’s the present…without a focus on content you aren’t driving value, you’re simply creating noise.”
(CIM Content Marketing Report 2014)
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
(The Content Marketing Institute)
Content marketing is just one aspect of a successful marketing strategy, but one which is becoming increasingly influential. Consumers are now being constantly bombarded with different marketing messages and their average attention span is getting shorter by the day. Your brand needs to stand out by providing them with quality content – information which is truly valuable to them and visual content which captures their imagination.
Content is especially important in social media marketing. Once you stop broadcasting and start sharing real content with your followers you can establish your brand as an authority in your sector and build trust with consumers. Content marketing, however, is not just about keeping audiences engaged on Twitter, Facebook and LinkedIn.
It is equally important for your blog posts, newsletters and, perhaps most importantly of all, your website. Whilst they are often overlooked in favour of faster-paced social media, websites are still an essential tool in your marketing strategy. Your website is often the first port-of-call for potential customers – many will visit the site for the first time to establish if the business is credible and to look for evidence that the company brand, products and services live up to their claims. A website with good content will improve brand awareness and customer loyalty. It will also rank higher on search engines, driving traffic from your key target audiences.
Many businesses do not have the time or resources to monitor and update multiple social media accounts, write newsletters or blogs and optimise their websites.
A professional marketing agency, like JT Marketing PR, with a strong record on providing content marketing, can help you.
T: 01992 807904
Posted in: Content Marketing Strategy