Public relations, abbreviated as PR, is ‘the actions of a business, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.’
A more detailed definition is the practice of managing communication between an organisation or individual and the public. PR provides a business or individual with exposure to their target audience using topics of interest, and news items that provide a third-party endorsement, and generally do not elicit any direct payment. Common PR activities include working with the media to highlight Continue reading
Advertising and Marketing
So, here are the definitions of both as given by the Chartered Institute of Marketing:
‘Advertising is the promotion of a product, service, or message by an identified sponsor using paid-for media.’ Whereas ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’
Advertising is only one of the tools available for a company Continue reading
Sales and Marketing
‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. – Definition by Chartered Institute of Marketing.
Marketing is a strategic function and should always be geared to generating profit over the long-term.
JT Marketing PR has been retained by ZiggiZiggi.com, the growing online retailer of contemporary home accessories and luxury gifts for the third consecutive year. The Herts based strategic marketing consultancy and lifestyle public relations agency will manage Ziggizggi.com Press Office in the Home Interiors arena. JT Marketing PR will also be providing strategic marketing advice to Ziggiziggi.com’s senior management team. Continue reading
Caroline Spencer, Retail Grocery marketer has joined forces with JT Marketing PR as Associate Marketing Consultant. She comes in to help support the Herts based strategic marketing consultancy and PR agency’s push within the consumer lifestyle sector and expansion in digital marketing.
Caroline has handled brands such as Pretty Polly, Alcan, Sara Lee and Wilkinson Sword within grocery market channels. Her 20 years experience includes marketing for some of the largest retailers in the UK including Tesco, where she handled the product management for Beer and Spirits and was also Frontline’s Category Manager responsible for the Asda account marketing Bauer, BBC, Haymarket and EMAP magazines.
JT Marketing Services has changed its name to JT Marketing PR Limited to reflect its key strengths in strategic marketing and public relations within the lifestyle and home interiors sector.
The company was established 4 years ago primarily as a marketing consultancy to work with businesses in London, Herts, Essex and the South East. Since then the marketing consultancy has successfully completed several projects including launching new business ventures, rebranding and managing offline and online marketing. The latter has involved the development of new web sites and copywriting of content to assist search engine optimisation (SEO).
Luxury loft conversions specialist Bespoke Renovation Ltd calls upon JT Marketing PR Services to help expansion.
Bespoke Renovation Ltd has appointed luxury marketing and PR specialist JT Marketing PR Services to advise the company on market positioning, public relations (PR), online strategy and content for the company’s new web site. Continue reading
NotJustTaps.co.uk a fast growing online kitchen and bathroom accessories specialist has appointed JT Marketing PR Services to manage their marketing strategy and PR.
NotjustTaps range extends from both traditional and contemporary bathroom and kitchen taps to beautifully made bathroom accessories, bathroom mirrors, bathroom cabinets, shelves, towel rails, racks and fittings. Continue reading
JT Marketing PR Services has been appointed by ZiggiZiggi.com, a growing online retailer of luxury gifts and designer home accessories to drive their Christmas marketing and PR campaign.
Joseph Tirelli, Senior Marketing Consultant at JT Marketing PR Services says ‘We are very pleased to have been selected by ZiggiZiggi.com to work on their strategic marketing and public relations. Our first objective is launching ZiggiZiggi.com’s new Christmas Zone, promoting their specially selected Christmas gifts, which range from naturally scented candles, beautiful hand-crafted Italian glassware to ‘his’ and ‘hers’ ‘Angelo’ and ‘Diabolo’ accessories. We are also preparing for the new Spring season collection’. Continue reading
Marketing strategy is the key to success for new companies recommends independent marketing consultancy, JT Marketing PR Services, which has just helped to successfully launch an innovative new start-up company MRCS.
Joseph Tirelli, Director at JT Marketing PR Services, which provides advice to organisations in London, Herts, Cambs and Essex, says: ‘We are finding that many new start-ups tend to do things back to front. They first focus on deciding their logo designs, web sites etc., rather than giving priority to analysing what sets them apart from the competition, what selling proposition they are offering and crucially who are the customers they need to target, in order to achieve their financial goals’. Continue reading