JT Marketing PR Ltd is delighted to announce that from 1 October we are opening a new office in central Hertford.
Senior Director Joseph Tirelli says, ‘We are very excited that our Hertford office will better equip our strategic marketing consultancy, lifestyle and home interiors PR agency to work with businesses in Herts, London, Kent, Sussex, Essex and Cambridge ’.
Based in Conbar House, Mead Lane, Hertford, these premises will now act as JT Marketing PR’s main office in order to cater for our increased number of clients and projects. We will retain a satellite office in Hunsdon also in Hertfordshire for the foreseeable future.
Posted in Cambridge, Essex, Hertfordshire, Home Interiors PR, Kent, Lifestyle PR, London, Marketing, Marketing Consultancy, PR, Public Relations, Strategic Marketing
Public relations, abbreviated as PR, is ‘the actions of a business, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.’
A more detailed definition is the practice of managing communication between an organisation or individual and the public. PR provides a business or individual with exposure to their target audience using topics of interest, and news items that provide a third-party endorsement, and generally do not elicit any direct payment. Common PR activities include working with the media to highlight Continue reading
Advertising and Marketing
So, here are the definitions of both as given by the Chartered Institute of Marketing:
‘Advertising is the promotion of a product, service, or message by an identified sponsor using paid-for media.’ Whereas ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’
Advertising is only one of the tools available for a company Continue reading
Sales and Marketing
‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. – Definition by Chartered Institute of Marketing.
Marketing is a strategic function and should always be geared to generating profit over the long-term.
JT Marketing PR has been retained by ZiggiZiggi.com, the growing online retailer of contemporary home accessories and luxury gifts for the third consecutive year. The Herts based strategic marketing consultancy and lifestyle public relations agency will manage Ziggizggi.com Press Office in the Home Interiors arena. JT Marketing PR will also be providing strategic marketing advice to Ziggiziggi.com’s senior management team. Continue reading
Caroline Spencer, Retail Grocery marketer has joined forces with JT Marketing PR as Associate Marketing Consultant. She comes in to help support the Herts based strategic marketing consultancy and PR agency’s push within the consumer lifestyle sector and expansion in digital marketing.
Caroline has handled brands such as Pretty Polly, Alcan, Sara Lee and Wilkinson Sword within grocery market channels. Her 20 years experience includes marketing for some of the largest retailers in the UK including Tesco, where she handled the product management for Beer and Spirits and was also Frontline’s Category Manager responsible for the Asda account marketing Bauer, BBC, Haymarket and EMAP magazines.