Moska – ‘Made In Britain’ Website Appoints JT Marketing PR for SS2012

JT Marketing PR announces that it is helping Moska.co.uk to raise their profile and awareness within the Lifestyle and Home Interiors media for their SS2012 collection.

Moska is a new UK online retailer for home accessories & gifts dedicated to representing an eclectic mix of emerging British talent & designers, who make their
products in the UK. Continue reading

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Marketing Help 4 – Social Media Marketing an Introduction

What is Social Media Marketing and how should this fast growing area of Marketing influence your company’s Marketing Strategy?

Social Media is defined by ‘Big Mouth Media’ as ‘The online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues, and generally discuss the evolution of media in itself.’*

Most types are internet based or use some form of broadcast media: Continue reading

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Marketing Help 3 – Marketing and PR

Public relations, abbreviated as PR, is ‘the actions of a business, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.’

A more detailed definition is the practice of managing communication between an organisation or individual and the public. PR provides a business or individual with exposure to their target audience using topics of interest, and news items that provide a third-party endorsement, and generally do not elicit any direct payment.  Common PR activities include working with the media to highlight Continue reading

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Marketing Help 2 – Advertising and Marketing

Advertising and Marketing

So, here are the definitions of both as given by the Chartered Institute of Marketing:

‘Advertising is the promotion of a product, service, or message by an identified sponsor using paid-for media.’ Whereas ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’

Advertising is only one of the tools available for a company Continue reading

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Marketing Help 1 – Marketing & Sales

Sales and Marketing

‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. – Definition by Chartered Institute of Marketing.

Marketing is a strategic function and should always be geared to generating profit over the long-term.

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Ziggiziggi.com Re-appoints JT Marketing PR For 3rd Year Running

JT Marketing PR has been retained by ZiggiZiggi.com, the growing online retailer of contemporary home accessories and luxury gifts for the third consecutive year. The Herts based strategic marketing consultancy and lifestyle public relations agency will manage Ziggizggi.com Press Office in the Home Interiors arena.   JT Marketing PR will also be providing strategic marketing advice to Ziggiziggi.com’s senior management team. Continue reading

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Retail Grocery Specialist Joins JT Marketing PR

Caroline Spencer, Retail Grocery marketer has joined forces with JT Marketing PR as Associate Marketing Consultant. She comes in to help support the Herts based strategic marketing consultancy and PR agency’s push within the consumer lifestyle sector and expansion in digital marketing.

Caroline has handled brands such as Pretty Polly, Alcan, Sara Lee and Wilkinson Sword within grocery market channels.  Her 20 years experience includes marketing for some of the largest retailers in the UK including Tesco, where she handled the product management for Beer and Spirits and was also Frontline’s Category Manager responsible for the Asda account marketing Bauer, BBC, Haymarket and EMAP magazines.

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Marketing Specialist Changes Name to Promote Growing PR Agency

JT Marketing Services has changed its name to JT Marketing PR Limited to reflect its key strengths in strategic marketing and public relations within the lifestyle and home interiors sector.

The company was established 4 years ago primarily as a marketing consultancy to work with businesses in London, Herts, Essex and the South East.  Since then the marketing consultancy has successfully completed several projects including launching new business ventures, rebranding and managing offline and online marketing. The latter has involved the development of new web sites and copywriting of content to assist search engine optimisation (SEO).

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‘No Hard Hat Required’

Luxury loft conversions specialist Bespoke Renovation Ltd calls upon JT Marketing PR Services to help expansion.

Bespoke Renovation Ltd has appointed luxury marketing and PR specialist JT Marketing PR Services to advise the company on market positioning, public relations (PR), online strategy and content for the company’s new web site. Continue reading

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Notjusttaps.co.uk, kitchen and bathroom accessories specialist, appoints JT Marketing PR Services to manage strategy and PR

NotJustTaps.co.uk a fast growing online kitchen and bathroom accessories specialist has appointed JT Marketing PR Services to manage their marketing strategy and PR.

NotjustTaps range extends from both traditional and contemporary bathroom and kitchen taps to beautifully made bathroom accessories, bathroom mirrors, bathroom cabinets, shelves, towel rails, racks and fittings. Continue reading

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