Moska is a new UK online retailer for home accessories & gifts dedicated to representing an eclectic mix of emerging British talent & designers, who make their
products in the UK.

Most of the SS2012 collection can be personalised to suit customers’ individual requirements. Many products are therefore exclusive to Moska and are not generally found on the High Street.

Lisa-marie Mosca is the power house behind the business and was a finalist in the Nat West Business Awards, Entrepreneur of the year 2011. She passionately believes that the UK has a wealth of creative talent and feels the new website delivers a service to
customers who want to buy British.

Lisa-marie confirmed that they have selected JT Marketing PR as their Public Relations Agency because of the personal service their senior consultant Joseph Tirelli aims to
provide to his clients. JT Marketing PR is able to achieve a breadth of press
coverage using their relationships with editors and journalists within the Home
Interiors, Women’s Interest’s Food and Lifestyle media. ‘Above all’ adds
Lisa-marie ‘they are hard working and their professional values just shine through’.

Joseph Tirelli, Senior Marketing Consultant at JT Marketing PR says ‘We are very
pleased to have been selected by Moska.co.uk to work on their new Spring Summer
2012 collection. ‘We believe that Moska has caught the mood of the country in
their encouragement of emerging British designers. Their exciting artistic designs
are not only created but also produced in the UK, using handmade skills and
craftsmanship’.

JT Marketing will focus on PR and managing  Press Office Services
for Moska’s SS2012 Home Interiors collection. The collection includes beautiful
cushions and throws, with co-ordinated lampshades, candle lighting and
wallpaper as well as canvas and screen prints. Kitchen accessories, bathroom accessories, hand-painted, studio produced ceramics and personalised signs are also part of the collection. Moska is  also creating a niche in lovely greeting cards, celebratory stationery, children’s accessories and handmade silver jewellery. Another key message is that Moska’s
products represent well-thought out gifts for loved ones.

Designers’ products undergo a rigorous selection process before launch to ensure they comply with Moska’s brand ethos. Lisa-marie’s vision is to only select British designers that have that rare mix of creative and artistic talent. This is reflected in their
products when presented on Moska’s website, in order to provide a fresh and
interesting shopping experience.

Moska’s website therefore empowers new British designers and hand-crafted producers to promote and showcase their talent to the rest of the world.

Above all Moska would like all their customers to champion our British designers and share in the joy of choosing Moska’s eclectic range, whilst nurturing creative design and
supporting British made products.

Moska’s website: www.moska.co.uk

Press Contact:

Joseph Tirelli, JT Marketing PR Limited -info@jtmarketingpr.co.uk – 07936 386 283

Social Media is defined by ‘Big Mouth Media’ as ‘The online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues, and generally discuss the evolution of media in itself.’*

Most types are internet based or use some form of broadcast media:

• Facebook, which is more commonly used for consumer marketing – more consumers spend time on Facebook between 9am and 5pm than watching TV. (Source: Natalie Wood, Ph.D., assistant director ofSaint Joseph’s University’s Center for Consumer Research)
• Linked In and Blogs tend towards b2b markets.
• Video sharing i.e. YouTube
• Forums
• Wikis – wikis are websites that allow you to create, edit and share information about a subject or topic. Wikipedia, for instance, is one of the world’s most popular wikis.
• News aggregation – news aggregators provide a list of the latest news stories published by users from a range of different websites. Digg, for instance, is one of the web’s largest news aggregators with one of the most dedicated communities.
• Social bookmarking – social bookmarking sites allow users to publicly bookmark web pages they find valuable in order to share them with other internet users.
• Online gaming – online gaming is often based around communities. World of Warcraft is prime example of online gaming
• Presence apps – these websites allow you to post micro blog-like posts to announce what you are currently doing. Twitter is a good example of a presence app. A recent study revealed that high-level Twitter users, who logged in more than 100 times a month, saw more than 1,000 ads during that time, and 20.40% of those users interacted with at least one ad a month. (Source: Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research) was initially seen as very small, and a fad, but now it has fast become recognised as one of the key methods for businesses to interact with their markets and customers.

It’s vital that Social Media it is planned properly and integrated seamlessly into overall marketing strategy

Recent research has found that 91% of businesses surveyed were using social media as a form of marketing (Source: April 2010 by Michael A. Stelzner in the USA.) Whether a global multi-national company or a sole trader, Social Media has something to offer a business.

Most of the benefits of Social Media Marketing are indirect, in that they influence customers into making a purchase, or create a discussion point, rather than generate an immediate sale.

The key advantage for a business from social media marketing is to gain increased exposure to its target consumers.

It should also be improving consumer traffic and clicks to the website, and can help with building new business partnerships.

A rise in search engine rankings is a medium to long term benefit of Social Media Marketing. As search engine rankings improve, so will business exposure and lead generation which can then have the effect of a reduction in overall marketing expenses. The generation of qualified leads and helping to close a business transaction are benefits that directly impact sales.

These alone are pretty powerful benefits for using Social Media Marketing.

A more detailed definition is the practice of managing communication between an organisation or individual and the public. PR provides a business or individual with exposure to their target audience using topics of interest, and news items that provide a third-party endorsement, and generally do not elicit any direct payment.  Common PR activities include working with the media to highlight new products or services, crisis management and damage limitation, communicating via social media like Facebook and Twitter or employee communication. PR will also explore opportunities to enhance the reputation of the company or brand, for example providing a speaker or ‘expert’ at a conference. 

PR is distinct from Marketing and Advertising as a standalone function, but as mentioned in our previous articles PR does need to be integrated fully into the business’s marketing and communication strategy.

The Chartered Institute of Public Relations (CIPR) website states ‘The major purposes of PR are perceived as being related to awareness and attitudes of audiences in the long run.’ There may be short term gains from individual pieces of PR activity, but the strongest gains come from a sustained and focused approach.

This involves brand awareness and perceptions being maintained, and developed with the target audience. PR can be extremely effective in ensuring the right message and exposure are communicated when organising events such as brand/product launches and exhibitions.

Effective PR relies heavily on developing contacts and relationships with the media (Press, TV and Radio). A lot of PR can involve writing and distributing press releases and if correctly targeted can help develop and communicate key messages over the long-term. Articles are often written by journalists based on newsworthy information provided by the company’s PR agency or press office through press releases, briefings and interviews.

Although coverage (the article or piece appearing) is never guaranteed, as circumstances will often change and Editors and sub-Editors will have to make last minute final decisions.

Public Relations (PR) is often overlooked and excellent opportunities to communicate to the market place are missed. All the more tragic when the costs involved can often be a small fraction of the cost of other marketing activity such as advertising and direct marketing.

For advice on how to maximise your current media coverage and marketing budget contact:
T: 01279 842724 or
E: mailto:jt@jtmarketingpr.co.uk

So, here are the definitions of both as given by the Chartered Institute of Marketing:

‘Advertising is the promotion of a product, service, or message by an identified sponsor using paid-for media.’ Whereas ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’

Advertising is only one of the tools available for a company to implement its marketing strategy, and in isolation cannot work miracles. Marketing drives the strategy for overall communication – not the other way round!

Furthermore, its only one part of the marketing mix, to be integrated with the other elements; Marketing is often confused with Advertising, when in fact Advertising is one part of the marketing process, adding to the cumulative effect of a targeted product range, distribution, PR, sales promotion.

Advertising uses national and local newspapers, TV, magazines, trade journals, outdoor media, sponsorship and online media to carry paid adverts about the company and its products/services.

Once a strategic Marketing plan is formulated then a decision is required on how best to reach that targeted potential customer base with the budget that has been set. An integrated communication plan should be the result of careful consideration, analysis and planning and means that there is a highly coordinated strategy that ensures the most cost-effective marketing communication methods.

Our experience shows however that Advertising is an excellent tool to build a brand or message(s) over the long-term but this requires investment. Advertising can also be use for quick-wins for example such as making customers aware of the launch of a new product and availability or special price/offers. However to ensure that quantifiable and measurable objectives can be met, within the overall strategic marketing plan, a longer term view is imperative.

Advertising is used to create short-term leads. However advertising is seen as too vague in its effect on the business because of the absence of a coherent marketing plan. Many commercial managers are disappointed because the volume, quality and cost of attaining these leads. However, a successful marketing plan should define both the commercial and creative direction of the Company, and avoid this becoming a problem area.

If this sounds familiar then contact our marketing consultancy to help your company to explore a more profitable way.

Our marketing consultancy will make your company brand stand out from the crowd and get the right message to the right customer at the right time.

Marketing Communication Strategy & Planning – contact:
T: 07936 386 283 or
E: jt@jtmarketingpr.co.uk

‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. – Definition by Chartered Institute of Marketing.

Marketing is a strategic function and should always be geared to generating profit over the long-term.

To achieve this, marketing has to undertake a comprehensive review
and decision making process which encompasses, customer analysis, market segmentation, perceptions, market size/potential, but also competitive analysis and reactions, positioning, branding, advertising, promotions, channel of distribution, product portfolio, sales and commercial resource management, and more.

A strategic marketing plan is then devised which is focussed on achieving key business objectives and setting a budget which covers both expenditure and return on investment.

Unfortunately in many companies, Marketing is often considered to be a subdivision of sales. Sales is focussed on one commercial aspect of the business. Ideally the sales function should be guided and directed by the strategic marketing function. In many companies this is not the case, and marketing often acts as a sales support function, as the business is very sales orientated. This means that while volumes may go up, profits continue to go down.

If this sounds familiar then contact our marketing consultancy. Our experience and understanding of marketing will help generate demand and profitable sales for your company.  

Talk to a Marketing Consultant who delivers:
T: 01279 842724  or
E: mailto: info@jtmarketingpr.co.uk

Joseph Tirelli, founder of JT Marketing PR says ‘We are so pleased to be able to continue to build upon the success already achieved with Ziggiziggi.com. Their business has a strong online presence, with products consistently gaining excellent press coverage in top home interiors magazine titles and national press. This we believe has led to a positive effect on Ziggiziggi.com overall sales and growth.’

Tirelli adds ‘Ziggiziggi.com’s key online selling proposition is to offer stylish, clever and out of the ordinary designer home accessories and luxury gifts. Our PR strategy has increased awareness of the ziggiziggi.com brand and the company’s growing reputation in spite of a challenging marketplace, as their products consistently catch the press’ attention’.

Their range features home accessories and gifts that are either exclusive to Ziggiziggi.com or are not readily available on the high street. Customers will also benefit from ziggizggi’s excellent customer service and prompt delivery.

Pamela Aaronson, Director of Ziggiziggi.com, says, We have developed an excellent relationship with Joseph over this period. My colleagues and I have absolute faith in what he does from a PR and strategic marketing perspective. He and his company never overpromises but he gets results. I have no hesitation in saying that our success in raising the profile for ziggiziggi.com’s and sales can be directly attributable to our working in partnership with Joseph and JT Marketing PR’.

Joseph Tirelli’s Profile

Press Contact:

 Joseph Tirelli, JT Marketing PR Limited -info@jtmarketingpr.co.uk – 01279 842724

Caroline has handled brands such as Pretty Polly, Alcan, Sara Lee and Wilkinson Sword within grocery market channels.  Her 20 years experience includes marketing for some of the largest retailers in the UK including Tesco, where she handled the product management for Beer and Spirits and was also Frontline’s Category Manager responsible for the Asda account marketing Bauer, BBC, Haymarket and EMAP magazines.

Caroline’s recent projects include running her own designer children’s retail outlet and online operation. She also has experience of marketing an online home interiors web site.

Joseph Tirelli, JT Marketing PR Managing Director confirms, ‘Caroline joins us as we have expanded our strategic marketing consultancy by developing a successful lifestyle PR agency and press management service. Our vision is to grow by offering clients a comprehensive service which will now include digital marketing. This will build upon our proven experience of providing online content with SEO (Search Engine Optimisation) for web site and blogs. In addition, Caroline’s appointment enables JT Marketing PR to offer relationship building and consumer engagement services through all aspects of marketing communication including digital and social media’.

Joseph Tirelli has long recognised Caroline’s marketing talent as he gave her first role when they both worked for Osram Lighting (part of Siemens) in UK and international marketing. They have since gone on to separately develop further careers in domestic and global marketing.

Joseph Tirelli adds, ‘Caroline brings significant Retail and Grocery experience, which I believe can be applied to both traditional and digital marketing.  This gives us extra resources to target branded and lifestyle businesses where we can provide strategic planning and manage fully integrated marketing, PR and social media campaigns’.

Caroline Spencer says, ’I am so pleased to be associated with an ambitious and dynamic marketing operation such as JT Marketing PR.  This is an exciting time as the company is looking to expand in digital and retail lifestyle markets such as home interiors, fashion accessories and gifts’.

 Notes

An International Marketing Graduate from the University of Greenwich, Caroline Spencer also holds a Diploma in Marketing. Caroline is fluent in French and has a working knowledge of German. She has gained strategic insight into consumer motivation and behaviour from NPD (New Product Development) through to point of purchase, in-store development and eCommerce.

 Joseph Tirelli’s Profile

Press Contact:

 Joseph Tirelli, JT Marketing PR Limited -info@jtmarketingpr.co.uk – 01279 842724

The company was established 4 years ago primarily as a marketing consultancy to work with businesses in London, Herts, Essex and the South East.  Since then the marketing consultancy has successfully completed several projects including launching new business ventures, rebranding and managing offline and online marketing. The latter has involved the development of new web sites and copywriting of content to assist search engine optimisation (SEO).

Significantly during this period its founder and senior marketing consultant, Joseph Tirelli, has also steadily managed a growing public relations agency specialising in home interiors and lifestyle products.

Joseph Tirelli says “We offer a personal service as I oversee the account management of all our clients’ PR. This level of personal commitment and fast response is valued by both client and journalist alike and we have been told this is what they like about us and makes us different.

Changing the company structure and name to ‘JT Marketing PR’, is a logical step for us. It will help develop a stronger brand identity and communicate the broad range of services that we can now offer”.

JT Marketing PR will undertake strategic marketing reviews of a business, and develop and implement marketing plans, covering all aspects of branding, marketing communication and online/offline marketing. Its public relations (PR) agency has built up an enviable list of media contacts in the national press and magazine publications covering women’s interest, lifestyle and home interiors. JT Marketing PR is well placed to achieve maximum media coverage and run a full press office management service on behalf of clients.

A new website ‘www.jtmarketingpr.co.uk’ has also been launched to reflect these changes.

Joseph adds, “We believe that owing to our strategic marketing background, we are aware of the bigger picture with regards to profit generation. We really can add extra value through both our strategic marketing consultancy and lifestyle public relations operations”.

Bespoke Renovation Ltd has appointed luxury marketing and PR specialist JT Marketing PR Services to advise the company on market positioning, public relations (PR), online strategy and content for the company’s new web site.

Specialising in up-market home loft conversions and building extensions in London SW postcode areas, Bespoke Renovation is now expanding into Central, North, and East London. The company is also finalising plans to grow in Herts (Hertfordshire) and Essex.

Nathan Ryan Managing Director of Bespoke Renovation says, ‘We wanted to modify our business model and needed a marketing PR consultancy that would offer good advice on online marketing to first develop the new web site. Our team had to be comfortable with an external Account Director who in effect would drive our marketing and PR. In particular to fine-tune the right messages and content for the web site in order to reflect what we believe we can offer our clients’.

Bespoke Renovation’s team has a combined experience of over 40 years. Although mainly working as project managers and sub-contracting builders, the team has been responsible for the design and construction of many loft conversions and extensions to peoples homes in the London SW postal areas. Bespoke Renovation will continue to offer sub-contractor services but recognises that that there is a gap in the quality segment of the market, where home owners only want to deal directly with the people who are actually managing and undertaking the construction work. The team views this as natural progression for the company as they are usually the main customer facing contact and communicator with the client.

Nathan adds, ‘We already had previous experience of working with Joseph Tirelli, senior consultant at JT Marketing PR Services. Joseph undertook some research on our behalf to evaluate the viability of entering two other market segments together with one of our strategic partners. Impressed with his honesty and quality of report, Joseph’s findings helped us decide that it was not a good time to proceed with that particular venture, thereby saving both companies many thousands of pounds. Joseph supported an alternative strategy of focussing our online presence to communicate directly to potential clients, and underline our core skills in undertaking loft conversions and building extensions. We want to communicate our proven track record of successfully meeting our clients’ desire for greater living space and help meet their desired lifestyle’.

‘Obviously I am very pleased that JT Marketing PR Services has been asked to help Bespoke Renovation’, says Joseph Tirelli. ‘We are proud about the end result, as we have successfully had to wear a number of hats including being responsible for marketing and PR strategy, project management including working with web designer Epsilis, and copywriting. I have confidently left the hard hat role for Bespoke Renovation, who is after all the construction specialist in creating added living space in people’s homes’.

NotjustTaps range extends from both traditional and contemporary bathroom and kitchen taps to beautifully made bathroom accessories, bathroom mirrors, bathroom cabinets, shelves, towel rails, racks and fittings.

Robert Hallam, NotJustTaps Director says, ‘We realise that supplying quality bathroom accessories and kitchen products, whilst ensuring the highest level of customer service, has been the foundation of our success. Not Just Taps has been growing 35% year on year, and to keep pace with demand and maintain our standards we needed our team to focus on the customer. We appointed JT Marketing PR Services to help shape our marketing strategy and also develop our PR. This will allow us to concentrate on our clients and continue to source fantastic value for money kitchen and bathroom accessories’.

Hallam adds, ‘We couldn’t help noticing how successful JT Marketing Services has been successfully active in the home interiors lifestyle sector, in particular designer bathroom accessories. We just like their straight forward approach and their independence in giving credible strategic marketing advice. Their flexibility allows them to project manage and oversee the enhancement of web sites, support communications, undertake PR and creatively drive business development.

Joseph Tirelli, Senior Marketing Consultant at JT Marketing PR Services will lead the account responsible for strategic marketing, PR, media management and the NotJustTaps press office. He will support NotJustTaps in targeting quality consumer and professional trade publications and also explore digital and networking channels in order to promote their range of kitchen and bathroom accessories.

‘We are very excited in winning the NotJustTaps account’ says Joseph Tirelli.’ It is an opportunity to work in both the professional design and trade sectors as well as in the consumer lifestyle market’.

Tirelli adds.’ We will be looking at ways to help communicate NotJustTaps.co.uk’s unique market position of being able to supply the taps and full set of spares plus offering a great range of bathroom accessories. This makes it a convenient and cost effective solution for plumbers, contractors and DIY enthusiasts. In addition, we want to develop a strong message for the customer that the company has been established for 5 years, its products are of excellent quality and delivery is free for any order of over £40’.

As a consequence of the new marketing strategy NotJustTaps.co.uk is about to invest in developing their web site. This will help make it easier for consumers, interior designers, architects, plumbers, builders and facility management operatives to find value for money kitchen and bathroom taps, spares and bathroom accessories products.

- Stop -

NOTES to Editors & PR

Not Just Taps Press Office

Contact Joseph Tirelli – PR at JT Marketing PR Services 07936 3836 283
or email jt@jtmarketingpr.co.uk www.jtmarketingpr.co.uk

Company Information

NotJustTaps

The company was established in 2004 primarily as a bathroom taps and taps spares and fittings operation. The spares range includes wastes, shower parts and replacement valves and thermostatic cartridges for taps and showers.

The web site now includes a stylish range of bathroom accessories, bathroom mirrors, bathroom cabinets and toilet seats. NotJustTaps have also greatly expanded its range of kitchen and bathroom taps.

JT Marketing PR Services

Joseph Tirelli launched JT Marketing PR Services in February 2007. The marketing consultancy provides independent advice to organisations in London, Hertfordshire and Essex.

With 20 years marketing experience in B2B, B2C and international markets, Joseph has directed marketing strategy for blue-chip companies, large privately owned organisations and SME’s. Joseph is available for interviews and comment on general marketing issues.