PR Sussex-based, the Red Cabinet Company specialises in supplying antique Chinese and Oriental furniture at very competitive prices. The company offers genuine antique Chinese sideboards, cabinets, armoires, dining and low profile tables, chairs and stools.

The Red Cabinet Company is a new company (established in 2011) within a large British engineering group, which has world-wide manufacturing and distribution. Its concept was born out of the owner’s passion for collecting Chinese antique furniture, as he frequently visits China on business. The Red Cabinet Company is therefore able to hand select and directly source one-off antique classic Chinese furniture.

This beautiful and original collection can be a stunning centrepiece or compliment any style in any traditional or contemporary interior design. Red Cabinet Company’s exquisite furniture embraces the traditional craftsmanship and attention to detail as seen throughout the current Oriental Autumn/Winter Collection. This includes Antique Chinese and Tibetan wedding cabinets and Chinese lacquered chests, armoires and treasure boxes. Any of these pieces would also make lovely and memorable Christmas and Wedding Gifts.

Trade Distributors, Retailers, Interior Designers and personal buyers can view and order the products online www.redcabinetcompany.com . Alternatively they can visit the Trade and Viewing Facility in St Leonards on Sea, Sussex which is available by arranging a prior appointment. Special enquiries for a specific interior design project are also welcome.

Further information about the Red Cabinet Company and press requests for images or product loans is available through their newly appointed press representatives, JT Marketing PR. The account is personally managed by their MD, Joseph Tirelli.

Of course every business believes that a website will be the magic carpet to transport them to the rich lands of great page rankings and ultimately endless clicks, customers, sales and most importantly huge profits. However the web is so densely populated with websites, all competing for the same traffic and battling to be seen by the search engines. So what can you add to your web pages to ensure that you are visible in the results?

1)  Keywords

2)  Relevance

3)  Well written copy

Also, bear in mind that web searchers/consumers have very brief attention spans. The very people that you hope to attract, with the keywords that you have chosen, will read the first sentence and hit their Back buttons immediately if your content is unreadable. Especially when it contains keywords 30 times in 8 sentences!

Don’t underestimate what your competitors might be doing on their websites – check out their rankings and read their copy, as well as analysing their keywords – research, research, research!

If you want your site to rank well for carefully chosen keywords and phrases, the content of your site must be well-written, well-researched, informative, and rewarding for your viewers to read.

Here at JT Marketing PR we have the experience and knowledge to help you to produce well written, appealing web page copy to achieve your business objectives. Take a look at some of our case studies and contact us as we are sure we can work together to benefit your website and your business. We cover Hertfordshire (Herts), Essex, Kent, Sussex, London and the South East.

Wendy Thomas and Lisa Williamson, Directors at Vintage Vibe commented: ‘We are absolutely delighted to have worked with JT Marketing PR to help us accelerate our business to the next level. The online market is very crowded today but we are now building a stronger branded presence. Owing to our 20 years’ experience in the interior design and antiques business, we have established a fantastic clientele in the consumer and professional furnishings arena. Our company does however recognise that Joseph’s expertise and experience is invaluable in shaping the future direction of the company. As Managing Director of his company, Joseph’s personal approach in managing our account is very appealing’.

Vintagevibe.co.uk specialises in quirky and  unusual home accessories and shabby chic style painted and gilded furniture. Customers looking for unusual and distinctive home accessories can visit the site and  will find dressing tables, chandeliers, mirrors, candelabras, clocks, lighting,  champagne/wine coolers and gifts. Concentrating their product selection on  outstanding quality at very competitive prices, Vintage Vibe offers a true  treasure trove of distinctive furniture, interior décor and objets d’art.

Vintagevibe.co.uk is also renowned for  supplying professional furnishings like their ‘Louis’ style commercial salon  chairs, chaise longues and large floor standing mirrors. Key clients are hair  and beauty salons, nail bars, boutique hotels and fashion retailers. Fashion and  interiors stylists as well as wedding planners and TV/film companies love them too.

The relaunch success is in no small part owing to JT Marketing PR’s assistance in guiding Vintagevibe.co.uk to tailor their  strategy and communication, to specific consumer and professional customers.

Joseph Tirelli comments, ‘on behalf of JT  Marketing PR, it’s been a real pleasure working with Vinatgevibe.co.uk.  Their customer service has always been provided at high level and it has been fun working with their exciting range of shabby  chic home interiors, furniture and accessories. Wendy and Lisa have really taken on board the importance of branding, imagery and strategy.  Above all they have always appreciated the  importance of PR and its drip, drip effect to raise consumer awareness of the Vintage Vibe business.

Senior Director Joseph Tirelli says, ‘We are very excited that our Hertford office will better equip our strategic marketing consultancy, lifestyle and home interiors PR agency to work with businesses in Herts, London, Kent, Sussex, Essex and Cambridge ’.

Based in Conbar House, Mead Lane, Hertford, these premises will now act as JT Marketing PR’s main office in order to cater for our increased number of clients and projects. We will retain a satellite office in Hunsdon also in Hertfordshire for the foreseeable future.

The Hertfordshire County town of Hertford is within easy access of many areas of the UK via rail and road, and in particular London, Kent, Essex, Cambridge and Sussex. This office will allow us to service our current and future clients more effectively, and provides excellent meeting facilities.

New telephone number 01992 504646

The new postal address will be as follows:

JT Marketing PR Ltd
Suite 305
Conbar House
Mead Lane
Hertford
Hertfordshire
SG13 7AP

Lucy Richardson’s company has given a wide brief to JT Marketing PR. They will advise on enhancing the London Property Finder’s online presence and social media strategy as well as marketing and public relations (PR). This includes managing media relations and the Press Office services.

Lucy Richardson is a specialist home finder in the high-end London property market working with budgets of £600,000 upwards although their average client is far in excess of this level. The Buying Advisor is very discreet in order to retain a very prestigious client list. The company wants to highlight this expertise to international buyers particularly from the US, China including Hong Kong, the Philippines and Europe.

As an established and professional UK property finder, Lucy Richardson’s independence ensures that they only represent the buyer, fiercely protecting their client’s interest. With an unsurpassed and detailed knowledge of the London property market, Lucy Richardson can find those ‘hidden gems’ in well known areas of Kensington & Chelsea, Knightsbridge, Notting Hill, St John’s Wood, The West End, and many other much sought-after parts of London. They also have their fingers on the pulse of up-and-coming property hot-spots, where an ideal home and a shrewd investment can be found. Lucy Richardson brings a
personal approach to each project.

It was their reputation that led to their Managing Director, Lucy Richardson having a starring role in one of the episodes of ‘Selling London’ US Cable HGTV’, which was shown in the US earlier this month. The TV series is scheduled for screening in Canada (Saturday Aug 4 at 7pm for scheduled episode featuring Lucy Richardson). A possible future UK showing is also being muted.

The London Property Advising company has chosen to use JT Marketing PR’s strategic outlook and expertise to strengthen and build upon the Lucy Richardson’s reputation and market positioning in the mid to high-end sector. JT Marketing PR also has a track record of lifestyle press coverage within theHomes and Property media.

Lucy Richardson commented, ‘From the very beginning JT Marketing PR has been enormously supportive and informative about all aspects of marketing from strategy to implementation. We really value how Joseph Tirelli has always been accessible. He has worked closely with us and so provides very cost effective solutions to quickly overcome even the most unexpected of challenges’.

JT commented ‘We are delighted to be working with Lucy Richardson and her team. We both share the same business ethos of offering an outstanding personal service. Above all it is our creative approach and drive that single’s out our companies, to ultimately satisfy and fulfil a client’s brief’.

For Press Requests for Further Information/ including London Property Market Comment, Interviews or Images:- please contact Lucy Richardson’ through her PR Advisors/Press Office: JT Marketing PR Limited

Visit http://www.lucyrichardson.co.uk for more details about
Lucy Richardson.

Visit http://www.hgtv.ca for more details about
HGTV Canada

Visit http://www.jtmarketingpr.co.uk for more details about JT
Marketing PR

- End -

About Lucy Richardson Limited
The company purely acts as a buying agent on behalf of the client searching for properties in prime Central London. Lucy Richardson has a transparent fees policy with no hidden costs or add-ons to the client when providing their services.

The company is a full member of The Association of Relocation Professionals (ARP) and abides by their rules of conduct alongside with her own strict Client Service Level Agreement. Lucy Richardson Limited also has full membership to The Property Ombudsman Scheme which provides a free, fair and independent service for dealing with unresolved disputes.

Moska is a new UK online retailer for home accessories & gifts dedicated to representing an eclectic mix of emerging British talent & designers, who make their
products in the UK.

Most of the SS2012 collection can be personalised to suit customers’ individual requirements. Many products are therefore exclusive to Moska and are not generally found on the High Street.

Lisa-marie Mosca is the power house behind the business and was a finalist in the Nat West Business Awards, Entrepreneur of the year 2011. She passionately believes that the UK has a wealth of creative talent and feels the new website delivers a service to
customers who want to buy British.

Lisa-marie confirmed that they have selected JT Marketing PR as their Public Relations Agency because of the personal service their senior consultant Joseph Tirelli aims to
provide to his clients. JT Marketing PR is able to achieve a breadth of press
coverage using their relationships with editors and journalists within the Home
Interiors, Women’s Interest’s Food and Lifestyle media. ‘Above all’ adds
Lisa-marie ‘they are hard working and their professional values just shine through’.

Joseph Tirelli, Senior Marketing Consultant at JT Marketing PR says ‘We are very
pleased to have been selected by Moska.co.uk to work on their new Spring Summer
2012 collection. ‘We believe that Moska has caught the mood of the country in
their encouragement of emerging British designers. Their exciting artistic designs
are not only created but also produced in the UK, using handmade skills and
craftsmanship’.

JT Marketing will focus on PR and managing  Press Office Services
for Moska’s SS2012 Home Interiors collection. The collection includes beautiful
cushions and throws, with co-ordinated lampshades, candle lighting and
wallpaper as well as canvas and screen prints. Kitchen accessories, bathroom accessories, hand-painted, studio produced ceramics and personalised signs are also part of the collection. Moska is  also creating a niche in lovely greeting cards, celebratory stationery, children’s accessories and handmade silver jewellery. Another key message is that Moska’s
products represent well-thought out gifts for loved ones.

Designers’ products undergo a rigorous selection process before launch to ensure they comply with Moska’s brand ethos. Lisa-marie’s vision is to only select British designers that have that rare mix of creative and artistic talent. This is reflected in their
products when presented on Moska’s website, in order to provide a fresh and
interesting shopping experience.

Moska’s website therefore empowers new British designers and hand-crafted producers to promote and showcase their talent to the rest of the world.

Above all Moska would like all their customers to champion our British designers and share in the joy of choosing Moska’s eclectic range, whilst nurturing creative design and
supporting British made products.

Moska’s website: www.moska.co.uk

Press Contact:

Joseph Tirelli, JT Marketing PR Limited -info@jtmarketingpr.co.uk – 07936 386 283

Social Media is defined by ‘Big Mouth Media’ as ‘The online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues, and generally discuss the evolution of media in itself.’*

Most types are internet based or use some form of broadcast media:

• Facebook, which is more commonly used for consumer marketing – more consumers spend time on Facebook between 9am and 5pm than watching TV. (Source: Natalie Wood, Ph.D., assistant director ofSaint Joseph’s University’s Center for Consumer Research)
• Linked In and Blogs tend towards b2b markets.
• Video sharing i.e. YouTube
• Forums
• Wikis – wikis are websites that allow you to create, edit and share information about a subject or topic. Wikipedia, for instance, is one of the world’s most popular wikis.
• News aggregation – news aggregators provide a list of the latest news stories published by users from a range of different websites. Digg, for instance, is one of the web’s largest news aggregators with one of the most dedicated communities.
• Social bookmarking – social bookmarking sites allow users to publicly bookmark web pages they find valuable in order to share them with other internet users.
• Online gaming – online gaming is often based around communities. World of Warcraft is prime example of online gaming
• Presence apps – these websites allow you to post micro blog-like posts to announce what you are currently doing. Twitter is a good example of a presence app. A recent study revealed that high-level Twitter users, who logged in more than 100 times a month, saw more than 1,000 ads during that time, and 20.40% of those users interacted with at least one ad a month. (Source: Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research) was initially seen as very small, and a fad, but now it has fast become recognised as one of the key methods for businesses to interact with their markets and customers.

It’s vital that Social Media it is planned properly and integrated seamlessly into overall marketing strategy

Recent research has found that 91% of businesses surveyed were using social media as a form of marketing (Source: April 2010 by Michael A. Stelzner in the USA.) Whether a global multi-national company or a sole trader, Social Media has something to offer a business.

Most of the benefits of Social Media Marketing are indirect, in that they influence customers into making a purchase, or create a discussion point, rather than generate an immediate sale.

The key advantage for a business from social media marketing is to gain increased exposure to its target consumers.

It should also be improving consumer traffic and clicks to the website, and can help with building new business partnerships.

A rise in search engine rankings is a medium to long term benefit of Social Media Marketing. As search engine rankings improve, so will business exposure and lead generation which can then have the effect of a reduction in overall marketing expenses. The generation of qualified leads and helping to close a business transaction are benefits that directly impact sales.

These alone are pretty powerful benefits for using Social Media Marketing.

A more detailed definition is the practice of managing communication between an organisation or individual and the public. PR provides a business or individual with exposure to their target audience using topics of interest, and news items that provide a third-party endorsement, and generally do not elicit any direct payment.  Common PR activities include working with the media to highlight new products or services, crisis management and damage limitation, communicating via social media like Facebook and Twitter or employee communication. PR will also explore opportunities to enhance the reputation of the company or brand, for example providing a speaker or ‘expert’ at a conference. 

PR is distinct from Marketing and Advertising as a standalone function, but as mentioned in our previous articles PR does need to be integrated fully into the business’s marketing and communication strategy.

The Chartered Institute of Public Relations (CIPR) website states ‘The major purposes of PR are perceived as being related to awareness and attitudes of audiences in the long run.’ There may be short term gains from individual pieces of PR activity, but the strongest gains come from a sustained and focused approach.

This involves brand awareness and perceptions being maintained, and developed with the target audience. PR can be extremely effective in ensuring the right message and exposure are communicated when organising events such as brand/product launches and exhibitions.

Effective PR relies heavily on developing contacts and relationships with the media (Press, TV and Radio). A lot of PR can involve writing and distributing press releases and if correctly targeted can help develop and communicate key messages over the long-term. Articles are often written by journalists based on newsworthy information provided by the company’s PR agency or press office through press releases, briefings and interviews.

Although coverage (the article or piece appearing) is never guaranteed, as circumstances will often change and Editors and sub-Editors will have to make last minute final decisions.

Public Relations (PR) is often overlooked and excellent opportunities to communicate to the market place are missed. All the more tragic when the costs involved can often be a small fraction of the cost of other marketing activity such as advertising and direct marketing.

For advice on how to maximise your current media coverage and marketing budget contact:
T: 01279 842724 or
E: mailto:jt@jtmarketingpr.co.uk

So, here are the definitions of both as given by the Chartered Institute of Marketing:

‘Advertising is the promotion of a product, service, or message by an identified sponsor using paid-for media.’ Whereas ‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’

Advertising is only one of the tools available for a company to implement its marketing strategy, and in isolation cannot work miracles. Marketing drives the strategy for overall communication – not the other way round!

Furthermore, its only one part of the marketing mix, to be integrated with the other elements; Marketing is often confused with Advertising, when in fact Advertising is one part of the marketing process, adding to the cumulative effect of a targeted product range, distribution, PR, sales promotion.

Advertising uses national and local newspapers, TV, magazines, trade journals, outdoor media, sponsorship and online media to carry paid adverts about the company and its products/services.

Once a strategic Marketing plan is formulated then a decision is required on how best to reach that targeted potential customer base with the budget that has been set. An integrated communication plan should be the result of careful consideration, analysis and planning and means that there is a highly coordinated strategy that ensures the most cost-effective marketing communication methods.

Our experience shows however that Advertising is an excellent tool to build a brand or message(s) over the long-term but this requires investment. Advertising can also be use for quick-wins for example such as making customers aware of the launch of a new product and availability or special price/offers. However to ensure that quantifiable and measurable objectives can be met, within the overall strategic marketing plan, a longer term view is imperative.

Advertising is used to create short-term leads. However advertising is seen as too vague in its effect on the business because of the absence of a coherent marketing plan. Many commercial managers are disappointed because the volume, quality and cost of attaining these leads. However, a successful marketing plan should define both the commercial and creative direction of the Company, and avoid this becoming a problem area.

If this sounds familiar then contact our marketing consultancy to help your company to explore a more profitable way.

Our marketing consultancy will make your company brand stand out from the crowd and get the right message to the right customer at the right time.

Marketing Communication Strategy & Planning – contact:
T: 07936 386 283 or
E: jt@jtmarketingpr.co.uk

‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. – Definition by Chartered Institute of Marketing.

Marketing is a strategic function and should always be geared to generating profit over the long-term.

To achieve this, marketing has to undertake a comprehensive review
and decision making process which encompasses, customer analysis, market segmentation, perceptions, market size/potential, but also competitive analysis and reactions, positioning, branding, advertising, promotions, channel of distribution, product portfolio, sales and commercial resource management, and more.

A strategic marketing plan is then devised which is focussed on achieving key business objectives and setting a budget which covers both expenditure and return on investment.

Unfortunately in many companies, Marketing is often considered to be a subdivision of sales. Sales is focussed on one commercial aspect of the business. Ideally the sales function should be guided and directed by the strategic marketing function. In many companies this is not the case, and marketing often acts as a sales support function, as the business is very sales orientated. This means that while volumes may go up, profits continue to go down.

If this sounds familiar then contact our marketing consultancy. Our experience and understanding of marketing will help generate demand and profitable sales for your company.  

Talk to a Marketing Consultant who delivers:
T: 01279 842724  or
E: mailto: info@jtmarketingpr.co.uk