As part of a marketing strategy that we agreed with a client to produce a family of ‘explainer video’ to inform their potential customers about their services. The client – Court Enforcement Services – needed to take into account that the customers were likely to be an individual or small business or freelancer etc. The explainer video also needed to take into account that the individual/small business would probably never have had to dealt with an unpaid County Court Judgment (CCJ) previously.
We managed the whole project – we took the time to write the brief to ensure it meet our strategic marketing and communication objectives. The brief had to simplify the service concept and worked with the production, voice over artist and script team to turn it an informative explainer animated video.