JT Marketing PR was established in 2007. The same year former Google and Uber designer Chris Messina decided to use the # to organise tweets and groups on Twitter. He was a very early adopter of social media and the 1,186th user on Twitter. Messina posted a message asking fellow users what they thought about using the hashtag to collate people and messages. Subsequently the legend of the Hashtag was born.
I am the 327,295140th Twitter user, joining on 1/7/2011; a mere 327 million members away from him. I’m very active on there and other social media platforms.
As I write this, there are now 2.80 billion global social media users in 2017. This equates to 37% penetration. Plus 2.56 billion global mobile social media users, equating to 34% penetration globally. 1 million new active mobile social users are added every day. No wonder smartphones are so popular, and the Hashtag has even been adopted as an official word into the Oxford English dictionary.
Messina decided against registering the Hashtag in his own name. It’s now a generic symbol, used worldwide in every country. Whether what was originally a Latin term for pound weight could ever be trademarked, who knows?
Surely this was a missed business opportunity, as around 125 million Hashtags are shared by Twitter’s 328 million users every day. The popular icon has since been picked up by other social networks, including Instagram, Tumblr and Facebook.
In case you were wondering, #NowPlaying (#NP) is the most tweeted of all time. #NP has got a record number to date of over 1 billion. Whilst the most popular Hashtag on Twitter is #FF. This was tweeted over half a billion times since its introduction in Jan 2009.
Social media growth rates show no signs of slowing down. On Instagram, #Social is one of the top Hashtags used for marketing.
Today, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Use social media as an effective customer service tool to increase brand engagement and win new customers; and don’t forget the Hashtag to increase and maintain visibility. Bear in mind it’s also used for negative comments and complaints. So it’s important to keep a very close eye on all social media feeds for both positive and negative entries.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers.  4 million of those businesses pay for social media advertising on Facebook. The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily. 
Who would have thought these incredible statistics would be reality 10 years ago? And who knows what the situation will be in 2027?